The Carroll Group, Noel Mayforth Carroll, Founder and Managing Director
Luxury Resort Marketing
Luxury Hotel Representation
Noel Carroll

Noel Mayforth Carroll, CHME Founder & CEO

Personal service, attention to detail and commitment
to excellence are the guiding principles of
The Carroll Group.

Supporting Independently-Owned Hotels
As luxury hotel operation becomes more competitive and more global, many independently-owned properties are looking for opportunities to improve their marketing into the lucrative US travel market. That was the motivation for formation of The Carroll Group in 2002.

Your Success is Our Goal
The goal of The Carroll Group is to provide marketing, promotion and sales for independently-owned luxury properties. As your experienced, well-connected North American representative, The Carroll Group allows small, unique hotels to compete effectively with the worldwide chains.

Personalized Service
We are lean and fast moving by choice. Like a small luxury hotel, The Carroll Group devotes the type of personalized, one-on-one attention to its clients and luxury travel professionals that cannot be found in larger organizations. The Carroll Group has extensive experience in all phases of hotel marketing, travel media relations and sales promotion. This includes opening and repositioning of properties as well as management of marketing and sales offices.

Years of Experience and Extensive Contacts
The Carroll Group was founded by Noel Mayforth Carroll whose background includes 3 Generations of Tour and Travel Industry Professionals. Ms. Carroll earned the Certification in Hospitality Marketing (CHME) in 1998 from the Hospitality Sales and Marketing Association International.

Ms. Carroll began her career working for luxury hotels and has managed marketing, public relations and built sales for many of the world's greatest hoteliers and destinations. The Carroll Group is exclusively designed to represent premier hotels, resorts, and Destination Management Companies to the high end market and is proud to represent luxury destinations around the world.

The Carroll Group is an active member of: MPI– Meeting Planners International, SITE– Society of Incentive Travel Executives, NBTA– National Business Travel Association, ASTA– American Association of Travel Executives, MAPTA– Metropolitan Association of Professional Travel Agents, PATA– Pacific Association of Travel Agents, HSMAI– Hospitality Sales and Marketing Association, SKAL, and 41–74 Club of New York.

To learn more about The Carroll Group, read testimonials from our clients or
contact us to discuss your sales and marketing needs.


Noelle Carroll

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